Multipurpose Content (Odbods*)

Vision

Design once, use many times.

Innovative product and business opportunity

Simultaneous exploitation of content on a variety of presentation media channels.

Benefits

	Reduce the amount of original design work
	Reach a larger, more diverse audience through multiple distribution channels:
		Movie
		TV Film/Serial
		Desktop Game
		PDA Pet
		Cellular "Tamagotchi™"

*Odbods - Base on Joe Austen's sketchbook of fantasy creatures.